Your business runs. Business happens. It might be a growing business or just bubbling over. Your business might be old or new, started by you or started by your family, a franchise or not. But, is your business the best it can be? Do you have access to other business people to share ideas with and learn from? Can you talk about strategies with someone in your team or is it only you in the business?
Sometimes we work hard, throwing ourselves at problems, new strategies, new marketing, new ideas, and we focus on results. We're doing all the right things but do we make a difference to the company's bottom line?
Commonly, small and medium business owners and manager level employees at bigger firms need a sounding board. Inevitably, you already have the solutions but you're not sure that a decision is right, or timed right, or will produce the results that you expect. Perhaps you need a different perspective or just to discuss issues with someone who has a similar business background with no agenda.
A business coach is a professional that will be your sounding board. They'll challenge you to approach issues differently or prioritise firmly and clearly, and set goals. A business coach does not make decisions for you but enables you to make decisions more easily and with greater clarity. A business coach can also help you work smarter not harder, approach staff issues, get out of your comfort zone and above all, make a difference to your business goals.
There is great value in working with a business coach, but if you're looking for something a little less expensive start with this free book from the Australian Business Review. It has practical guidelines for success and, while it's not as good as a coach, can really help. Remember, if you're a registered Service Central business you can also talk to your Account Manager who has loads of material and advice on topics like customer service, selling services and marketing.