Hot categories to expand your business services into
Thinking about expanding your business and offering more services? Service Central recommends you have a look at our data first.
High demand categories should be considered for expansion
We all know the principles of supply and demand. When there is high supply and low demand, competition is high. When there is high demand and low supply, competition is low.
Service businesses can compete on many levels - quality, service, price, speed, availability... the list goes on. But if you're considering expansion, you should at least check out the competition in the type of trade that you're considering taking on.
Your Account Managers can help
While we've shown you our 'Hot Categories' in each area for the past few months (below), we recognise that there's also value in drilling down into regions and sub-categories, so that you can evaluate the competition more specifically. If you want to get more specifics, feel free to chat to your Account Manager and discuss your potential plans. They'll be able to show you what kind of jobs have been available in the past, as well as give you an indication of how hot the competition is.
Top 5 categories hot for expansion
In Melbourne
- Plumbers needed over most of Melbourne but most needed in Port Phillip, Wyndham, Melbourne, Bayside, Casey, Moonee Valley...
- Appliance repairers needed on the outskirts of Melbourne, Yarra Ranges, Port Phillip and more...
- Fencing and Gate specialists are always needed all over Melbourne. Many more customers than there are businesses available to quote and do the work...
- Air-conditioning and heating techniciansare in demand most of the way through the year but as the weather heats up you can expect a flurry of air-conditioning jobs, many of which go untouched in this busy season.
- Handymen are needed across Melbourne, with jobs from dog door installation to small painting jobs and more. Most businesses will want to look at Handyman jobs as well as jobs in your specific trade - to make sure you're not missing out!
Other categories: Builders, Carpenters, Garage door specialists, refinishers.
In Sydney
- Handymen is a hot category across most of Sydney with Leichardt and Baulkham Hills regions topping the list.
- Air-conditioning looks like it's heating up faster than Victoria, especially in Holroyd and Baulkham Hills.
- Carpenters are needed in Burwood, Lane Cove, Hornsby and Ku Ring Gai.
- Appliance repairers are in demand across the board
In Queensland
- Air-conditioning technicians needed as a priority - unsurprisingly the weather is already sparking many customer's desire for services and new installations all over Queensland.
- Renovators for small and large jobs across Brisbane, closely followed by
- Handymen for small and large jobs across Brisbane too.
- Appliance repairers wanted for Queensland as a whole
- Carpenters and Builders are in high demand across Brisbane
All states, odd little 'hot categories'
One of the trends we track is 'odd' jobs. Over the years one of the categories featured on the 'hot category' list is always Treadmill Repairs. Although you'd imagine that most people would go straight to the manufacturer for service, so many people come to Service Central looking for Treadmill repairers. It's a similar landscape for GHD hair straightener repair. Electricians: This is a hot expansion area!
Other less established states
Service Central started in Victoria and quickly expanded into NSW and QLD, but the other states are catching up fast. Being one of the first registered businesses in other states can be beneficial not only from a competition perspective but also to get your Star Rating up before anyone else's. With our new website design you'll get to the top of the pile more quickly if you get in first.
Refer a friend and earn free lead fees
Remember - this information doesn't just help your business. If you've got a friend or colleague that's in the business and hasn't investigated Service Central as a place to get new customers yet, then pass this information on. You can also give your Account Manager their details and can earn free lead fees for successful referrals.
