Shopfitting - what is it?
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The process of fitting out a shop can be detailed or simple - and it really depends on the kind of shop and what importance is placed on the design.
Step 1: The design
This step can be as simple as choosing a colour scheme and using an existing semi-fitted shop, or it can be done from an empty shell from research to design. Shop layout consultants will look at your products and advise on how to lay the shop out to create maximum traffic through high volume low cost areas, and how to give customers the feeling of comfort that's supposed to lead to a purchase. Once the theoretical design is done, a more detailed and practical design will be done to map out lighting, wiring and materials.
Step 2: Implementation
The fit out itself will be done according to the design, and can include carpentry, joinery, creating shop fronts, display windows and panels, implementing security (safes, panic buttons and roller security doors), back areas for staff and stock, stock management systems, and signwriting. There's lots involved in fitting a shop out, and it's usually a process that is project managed from a budget and resource perspective.
Step 3: Finishings
Some shop fitters will also be involved in the initial layout of products, supply of racks etc, and co-ordinate staff training for security procedures, fire safety and use of the technology for cash and stock management.
Shop fitters usually work on a tight budget and tight timelines given that the more time that's taken to set up, the less time there will be to sell!
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Nice article. Shopfitting is an under-appreciated part of successful retail.
over a year ago by Shopfitters Melbourne
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