15 Key Benefits of Having a Website for Your Business in 2019
15 Key Benefits of Having a Website for
Your Business
1. Builds Creditability
Simply by being online, your small business gains creditability. Think about when you’re looking for a specific item; you have a quick google search and find a website that’s competitive and has great reviews. That being said, you need to make sure you stay current, look professional and come up in search engine results otherwise you’ll lose that status in no-time.
2. Simple to Set Up
Many small business owners spend hours trying to build their own rookie site because they don’t want to splash the cash. Building and maintaining a website is easier than ever before with our tech. You can have a
professional website set up in no time.
3. Cuts Costs
Having an online business can cut the cost of staff. You can liaise directly with the customer without the need for extra staff to field calls as everything can be done via your website.
4. Improves Customer Service
It’s a known fact that having a web presence will help you improve your customer service. Having a website means it's easier than ever before to interact with your customers.
5. Makes Your Business Accessible at All Times
A website is available to you and your customers 24/7, 365 days a year. If they are awake at 1am and are looking for a service, they can click on your site and check you out instantly – a win-win situation for all. Having an online presence also provides them with the convenience of reviewing your services when your office is closed.
6. Targets Larger Markets
Whether you provide products or services, an online website is an alternative location to sell them. You can reach clients that are in other suburbs easily, simply by having a web presence. With our busy lifestyles, we are reverting to browsing online for most things.
7. A Medium to Showcase Your Work - Testimonial
No matter what type of industry you’re in; a website is a great way to showcase your work. You can do this through a gallery of your work and customer reviews. You can demonstrate why your business is unique and offer feedback about your work.
8. A Time-Saver
It’s a great time-saver for the customer and yourself. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72% of them go online to find educational material, reviews, and testimonials” according to a recent buyer journey report.
9. Allows You to Stay Current
A web presence is a great platform to help you stay up-to-date; you can update your information and add or remove items at the click of a button (faster than you would be able to in real-life). Whether it’s breaking news or the latest trend, if you’re swift, you can beat your competition and release it first.
10. Helps You Beat the Competition
Following on from the previous benefit, a well-marketed site can help you can gain market share at the expense of your competition. In order to do this, you need a great website that offers users a unique experience.
11. Gives You an Online Presence
A 2015 study performed by Verisign reported that “84% consumers believe that small businesses with websites are more credible than ones without an online presence. It also concluded that 65% of consumers consider a company branded email to be more credible than a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail.” In today’s technical world, you need to have a strong brand - as well as a website.
12. Interaction With Your Customers
Another reason for you to move your business online is that you’re able to interact with your customers whenever and from wherever. This could be through news updates or email conversations. You’ll be available to offer your expert advice and prove your creditability at any given moment.
13. You Can Create Return Business
Anyone can easily lose a plumber’s business card or forget the name that their neighbour recommended. However, if you have a website, they can easily store you in their favourites and return to your site whenever they need information or your services.
14. A Great Marketing Channel
By simply having a website, you can market your service and reach thousands of people. By staying up to date with the latest digital marketing trends, you can push your page and climb search engine results. The Guardian commented that: “It's a crowded and highly competitive field, with small companies fighting tooth and nail to attract the attention of would-be customers. At the risk of stating the obvious, a quality website is essential if you want your business to punch above its weight.”
15. Build a Readership
Publishing news, content and information on new products and services will help you to attract a keen audience.
Need help setting up a business website? For a limited time, we're offering our Service Central Members a 3-page custom designed website for only $999. Talk to a Service Central representative today about our world-class websites. Find out more at: sales@servicecentral.com.au or call 03 9111 0948 for more information.